Animation on Social Networks

Importance of Animated Content on Social Networks

Today social networks are a very important point in content marketing and it is where one finds most of the information that he sees daily and this is not always in texts or images; Nowadays animation is a great source of information, not only for its content but also for the way it attracts the user’s attention, whether it be in long videos or GIFs that last less than 10 seconds and are played infinitely. Animation has become an integral part of marketing as it presents the message to the audience beautifully. Animaster College of Animation & Design is listed as one of the best animation colleges in Bangalore has always ensured to talk about topics that can help an applicant see the wide possibilities of a career option. We have tried and put all our efforts to give the best to our students.

The animation is highly valued today and can serve several things other than entertainment. It has vast opportunities and an on demand career for animators. Being listed as the best animation college in Bangalore has made us improve our system of education to the best as well. There are many types of informative animations such as political/social campaigns, corporate videos, commercials, among others, and it is an effective means of reaching the consumer or listener since data and information can be viewed simply and clearly without losing the visual impact and it causes.

This trend can be seen very clearly on the internet and television, as well as the use of different animation techniques, traditional 2D, motion graphics, 3D animation, stop motion, etc. Which can be used each on its own or combine several depending on the purpose of it.

The career in animation is big and there is no doubt why getting a degree in animation is important for young animators. These degree programs can help students know the areas where animation can be widely used.

Unlike other media such as images, photographs, texts, animations can have a greater impact, since in an audiovisual production you capture people’s attention not only by sight, but also by hearing, but this can be a double weapon because if one of these is not right or does not combine properly the result may not be entirely good, but if you combine good graphics with good music and/or sound design you can do things that people will not stop seeing as well as show them to other people.

This does not mean that using images, photographs and texts are not good, each of these means has its purpose and reason for being, it is up to each person to know when it is preferable to use which depending on the case since not all of them work the same for the same occasion.

On studying how important is visual content, we came to know that:

• 90% of information transmitted to the brain is visual content.
• The brain processes visual content 60,000 times faster than text.
• 40% of people respond better to visual information than plain text.
• 46% of people say the website’s design is the number one criterion for discerning a company’s credibility.
• Post with infographics grows traffic an average of 12% more than those without.
• 700 Youtube videos are shared every minute.
• Pinterest accounted for 3.6% of all referral traffic in 2012- more than Google+, YouTube & LinkedIn combined.
• Photos on Facebook garner more interaction then texts, videos, and links.
• Viewers spend 100% more time on pages with videos on them.
• A consumer who watches a product video is 85% more likely to purchase that product.

Platforms like Twitter, Facebook or Instagram, can once in a while be tough to explain something complex. You can’t expect users to devote 100% of their interest to expertise what you want to say. Therefore, one of the main reasons why visual content is used for social networks is to simplify the information. Make it easily understandable.